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Why Meccha Chameleon Sold 20 Million Copies. I Translated a Month of Your Comment Sections Looking for the Answer

Meccha Chameleon has sold twenty million copies in two months. A hide-and-seek game that costs about six dollars, built by two people in roughly two months, with nothing spent on advertising. Plenty of good writeups have already explained why, and the game-design arguments hold up fine. But since July 4th I have been building articles out of the overseas reaction to this game, twenty-six of them, reading a few thousand comments a night and translating them into Japanese. From where I sit, the developers did not sell this game and neither did the streamers. You did. The comment section did.